Rob Clegg: Aspiring Entrepreneur Tips
Welcome to the Rob Clegg blog. Many articles about launching a business typically recommend you to follow your passion. They encourage you to take risks, face your fears, and create a business plan. More advanced advice even includes points like know your target audience. But if you try to build-up your company following only such advice, you will most likely join the 20% of startups that fail during their 1st year on the market.
It’s simple. If they buy it, they want it. If your product does not require complicated research and development, you can focus on selling it to your customers right away. If your business idea and model are valid, your product will sell out well, and your customers will give you the money for further development.
Not every client is worth clinging to, even if they are paying well. Leave the “customer is always right” mentality behind. They need your product, you need their money. This relationship should be beneficial to both sides. If the client does not respect what you do, delays payments, or obstructs your work in other ways, you might want to reconsider your business relationship.
If you cannot tell someone about your business in person, do it on the internet! Content marketing is affordable and efficient. It does not bring fast results and requires consistent efforts. But, if you do it right, the pay-off can be impressive.
Sometimes, the first years of a startup are the time when your mistakes are invisible to the majority of people. Just because you are starting out, and no one really knows about you. Feel free to experiment, to make mistakes, and to pave your own path (whatever generic piece of advice this may look like). When you grow up, you won’t have the luxury.
Know this, when you are starting out as an entrepreneur, you will inevitably make mistakes. They will cost you thousands of dollars and deprive you of sleep. Learn more about Rob Clegg online here. Visit the Robert Clegg website here. Follow Robert Clegg on Twitter here.