Robert Clegg: Business Adaptability Strategy

Welcome to the Robert Clegg Medium blog. Many businesses rely on face to face customer contact to carry out their services or to present their products, so this current period of social distancing has proved to be a real challenge to daily business. With the rules currently in place, many of the businesses are adapting to the challenge and offering virtual services instead.

When it comes to moving your services online there’s plenty of scope for creativity and experimentation. Depending on the nature of your business, you can adapt your offerings to internet-friendly services. For example, gyms can offer online workouts to continue working and motivating customers from the comfort of their homes.

In fact, video tutorials are a great way to ensure that your products are shown to a wide audience, says finance industry veteran Robert Clegg.

Facebook or Instagram Live story would perhaps work best and encourage interaction and participation from viewers if you’re showing quick tips or plan to run a series of tutorials. Or, perhaps using a platform like YouTube or Zoom would suit the situation better.

There are loads of inspiring ways that businesses are adapting to the hurdles that this period is throwing them. From virtual classes to social media forums, making your products and services online-friendly can help to make sure that your business can continue to transact during this time.

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